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Riyandi Aminul Rasyid
Universitas Andalas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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FAKTOR-FAKTOR PENDORONG KONSUMSI MUSIK GENRE METAL PADA GENERASI MILLENNIAL BERDASARKAN PRINSIP HEAVINESS Riyandi Aminul Rasyid; Dessy Kurnia Sari; Donard Games
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.380

Abstract

This study aims to detect several factors that drive millennials to consuming metal genre music based on the heaviness principle and determine dominant sub-genre which millennials preferred and self-emotional on each. By using a qualitative approach throughout semi-structural interviews for 20 millennials with a snowball sampling technique, then analyzed by thematic analysis. Results found that the driving factors of millennials to consuming musicals with the metal genre start from knowing metal music, then using it as a means of expression, continuing to participate in events, bands and communities, then exploring subgenres, artistic as well as emotional expression.
Co-Authors Donard Games Sari, Dessy Kurnia