International Journal of Tourism
Vol 2, No 2 (2023): International Journal of Tourism

Generation Z Information Seeking Behavior on Tourist Destinations During The Covid-19 Pandemic

Hendi Prasetyo (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Kiki Rizki Makiya (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)



Article Info

Publish Date
31 Jan 2024

Abstract

Information-seeking behavior skills related to tourist destinations by Generation Z during the Covid-19 pandemic are highly needed. This study aims to determine the information-seeking behavior skills related to tourist destinations by Generation Z during the Covid-19 pandemic. The researcher employed a quantitative method with descriptive analysis using the mean and grand mean. The research findings indicate that overall, the information-seeking behavior skills of Generation Z travelers in searching for information related to tourist destinations are categorized as good, with a grand mean value of 3.90 from all tested indicators, including previous visits, engagement, deliberate learning, incidental learning, familiarity, expertise, internal search costs (cognitive effort required and expected outcomes), and external search costs (involving significant time and various sources).

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Journal Info

Abbrev

ijt

Publisher

Subject

Arts Economics, Econometrics & Finance Social Sciences

Description

International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues ...