JKMS : Jurnal Ilmu Komunikasi
Vol 1, No 01 (2012)

GLOBALISASI DAN PERIKLANAN: PENAMPILAN BUDAYA ASING DALAM IKLAN INDONESIA

Rumyeni ' (Unknown)

Article Info

Publish Date
29 Nov 2012

Abstract

Globalization and Advertising: Foreign Cultural Performance in Advertising Indonesia.This study aims to determine how the appearance of foreign cultural elements in advertising Indonesia. Toachieve the goal of qualitative content analysis method used in this study. A total of two advertising CocaCola and Sprite have analyzed the two ads. The theory of cultural imperialism is used as a guide inanalyzing the phenomenon of the appearance of foreign cultures in this study. The results of this studyindicate that the Coca Cola and Sprite ads featuring many foreign cultures.

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Journal Info
JKMS : Jurnal Ilmu Komunikasi
Website

Abbrev

JKMS

Publisher

Universitas Riau

Subject

Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal Ilmu Komunikasi (JKMS) accepts all research and scientific papers from researcher, academics, practitioners who work in the field of media and communication applied studies which may include to these fields: Journalism Public relations Phenomenology Studies Marketing Communication ...