Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)

Strategi Promosi dan Komunikasi Jasa Pendidikan

Muhammad Shofwan Mawally Nafis Badri (Unknown)
Abdul Mu'in (Universitas Islam Negeri Sultan Maulana Hasanuddin Banten)
Aniz Zohriah (Universitas Islam Negeri Sultan Maulana Hasanuddin Banten)

Article Info

Publish Date
01 Jun 2024

Abstract

Promotion and communication are the keys to the success of marketing, including educational services marketing. Marketing communication is an integral part of communication and is also an integral part of marketing. To discuss this, a literature review method is used, and data is collected through online sources, including books and articles in scholarly journals. Meanwhile, for analysis, content analysis is employed as a technique. The result is that marketing communication in educational services is a two-way exchange of information between the parties involved in marketing activities within the school with the goal of enhancing the customers' perception of the educational product. To ensure its sustainability, educational institutions must be more creative in packaging promotions or educational service communication tailored to the challenges of the current era.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...