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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Shofwan Mawally Nafis Badri
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Promosi dan Komunikasi Jasa Pendidikan Muhammad Shofwan Mawally Nafis Badri; Abdul Mu'in; Aniz Zohriah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1260

Abstract

Promotion and communication are the keys to the success of marketing, including educational services marketing. Marketing communication is an integral part of communication and is also an integral part of marketing. To discuss this, a literature review method is used, and data is collected through online sources, including books and articles in scholarly journals. Meanwhile, for analysis, content analysis is employed as a technique. The result is that marketing communication in educational services is a two-way exchange of information between the parties involved in marketing activities within the school with the goal of enhancing the customers' perception of the educational product. To ensure its sustainability, educational institutions must be more creative in packaging promotions or educational service communication tailored to the challenges of the current era.
Co-Authors Abdul Mu'in Aniz Zohriah