RESLAJ: Religion Education Social Laa Roiba Journal
Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal

Optimasi Media Sosial dalam Digital Marketing untuk Meningkatkan Brand Awareness dan Interaksi Konsumen

Cantika Aura Jahzy (Unknown)
Rusdi Hidayat Nugroho (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
01 Jun 2024

Abstract

This research purpose is to investigate and analyze social media optimization strategies in the context of digital marketing to increase brand awareness and consumer interaction. The research method used is a qualitative approach with a case study approach to gain an in-depth understanding of effective practices in social media optimization. Data was collected through in-depth interviews with digital marketing practitioners, participatory observation, and social media content analysis.

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Journal Info
RESLAJ: Religion Education Social Laa Roiba Journal
Website

Abbrev

reslaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

RESLAJ: Religion Education Social Laa Roiba Journal is a scientific journal of the National Islamic Institute of Religion (IAI-N) Laa Roiba Bogor. Managed by the Institute of Research and Community Service (LPPM) IAI-N Laa Roiba in colaboration witf Intelectual Association for Islamic Studies ...