Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)

Pengaruh Motivasi Belanja Hedonis terhadap Pembelian Kompulsif

Nur Rizka Luffiana (Universitas Stikubank Semarang)
Harmanda berima putra (Universitas Stikubank (UNISBANK) Semarang)

Article Info

Publish Date
01 Jun 2024

Abstract

This research aims to analyze the influence of hedonic shopping motivation on compulsive buying. This research data collection method uses primary data. The population used in this research is consumers who have shopped at Transmart. This research uses purposive sampling technique while the sample size in this research is 170 respondents. This research model uses the Structural Equation Modeling (SEM) Partial Least Square (PLS). The results showed that shopping for ideas and social shopping have a positive effect on compulsive buying. Meanwhile, satisfaction seeking, adventure seeking, role shopping and shopping value do not have a significant effect on compulsive buying.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...