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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nur Rizka Luffiana
Universitas Stikubank Semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Motivasi Belanja Hedonis terhadap Pembelian Kompulsif Nur Rizka Luffiana; Harmanda berima putra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1696

Abstract

This research aims to analyze the influence of hedonic shopping motivation on compulsive buying. This research data collection method uses primary data. The population used in this research is consumers who have shopped at Transmart. This research uses purposive sampling technique while the sample size in this research is 170 respondents. This research model uses the Structural Equation Modeling (SEM) Partial Least Square (PLS). The results showed that shopping for ideas and social shopping have a positive effect on compulsive buying. Meanwhile, satisfaction seeking, adventure seeking, role shopping and shopping value do not have a significant effect on compulsive buying.
Co-Authors Harmanda berima putra