Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)

Penerapan Rebranding Logo dan Pemanfaatan Digital Marketing Sebagai Solusi Pengembangan UMKM Keripik Barokah

Decinta Putri Ariani (Unknown)
Sonja Andarini (UPN “Veteran” Jawa Timur)

Article Info

Publish Date
01 Jun 2024

Abstract

MSME’s Barokah is a type of family business operating in the snack food sector which has been running for four years but there has been no significant turnover growth. The aim of this research is to determine the impact of logo rebranding and the use of digital marketing. The method used in this research is a case study with data collection through observation and interviews. Research results show that rebranding will attract consumer interest as well as provide an identity for the products that will be offered. Then, marketing using digital marketing can reach a wider market, so that more people know about this product. The implication of this research is to provide innovation related to creating a new logo as an identity for MSME Barokah products, as well as creating an Instagram for the official MSME Barokah account with the hope of increasing sales through promotion of snack products managed by MSME Barokah

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...