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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal
Sonja Andarini
Upn “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Pelayanan Tokopedia terhadap Kepuasan Konsumen pada Pengguna Tokopedia di Surabaya Sindi Kurnia Sari; Sonja Andarini
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 6 (2022): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.37 KB) | DOI: 10.47467/reslaj.v4i6.1139

Abstract

Currently, business development has led to the digital economy or online market due to changes in people's shopping styles, which have begun to shift from offline shopping to online shopping. This is an opportunity for business actors to market their products through digital media such as e-commerce. E-commerce facilitates communication between sellers and buyers, facilitates marketing and product promotion activities by sellers, facilitates the sale and purchase transaction process, facilitates payments made by consumers because it can be done online. This study was shown to analyze the effect of service quality on Tokopedia consumer satisfaction in Surabaya. The variables used in this study are service quality which consists of efficiency, system availability (reliability), fulfillment, confidentiality (privacy), responsiveness (responsiveness), compensation (compensation), contact (contact). And the variable of consumer satisfaction which consists of the suitability of expectations, loyalty, interest in visiting again and willingness to recommend. This study uses a survey method by distributing online questionnaires to 100 Tokopedia users in Surabaya. Based on the data analysis, it can be concluded that service quality has a positive and significant effect on Tokopedia consumer satisfaction in Surabaya.
Pengaruh Konflik Boikot terhadap Penjualan Carnation Evaporasi di Q4 2023 pada Bidang HORECA di Batam Chelsey Monica Teo; Sonja Andarini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1781

Abstract

The purpose of this study is to analyse the effect of boycott conflict on evaporated carnation sales using sales data patterns, identify the relationship between boycott activities and evaporated carnation sales at PT Nestle Indonesia and cause an increase in sales during this boycott period. The research method used is descriptive quantitative analysis through purpose sampling technique. The results showed that the data pattern of evaporated carnation sales during the 4th quarter of 2023 for the horeca sector has a seasonal pattern that depends on major holidays in Indonesia.
Pengaruh Marketing Mix dan Electronic Word Of Mouth terhadap Consumer Satisfaction pada E-Commerce Shopee Live: Studi pada Konsumen The Originote di Kota Surabaya Yanti Grace Hutasoit; Sonja Andarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1666

Abstract

The current developmentsof technology and digital transformation has brought significant changes, particularly in the context of shopping. Likewise, in the competitive beauty industry, The Originote, the subject of this research, has successfully utilized the Shopee Live e-commerce platform as a means of marketing its products.sThis study aimssto identify and understandsthe Influence of Marketing Mix and Electronic Word of Mouth on Consumer Satisfaction in Shopee Live E-commerce (A Study on The Originote Consumers in Surabaya). The research method is quantitative, employing a questionnaire distributed to 160 respondents. The research population consists of The Originote product consumers residing in Surabaya in 2023, selected through purposive sampling. The data analysis method used is multipleslinear regression withsSPSS 25 forsWindows. The results of this study are as follows: 1) The marketing mix variables, including product, price, promotion, place, and electronic word of mouth, collectively influence consumer satisfaction simultaneously. 2) Product has a positive but non-significant partial effect on consumer satisfaction. 3) Price has a significant positive partial effect on consumerssatisfaction. 4) Promotion has a non-significant negative partial effect on consumer satisfaction. 5) Place has a positive but non-significant partial effectson consumrssatisfaction. 6) ElectronicsWord of Mouth has a significant positive partial effect on consumerssatisfaction.
Pemberdayaan Masyarakat Melalui Program dan Layanan Penguatan Kelembagaan dari Ruang Belajar Aqil: Studi pada Kampung Cerdas Ceria Galeri Kreatif Faradilla Aghnia Alifia; Sonja Andarini
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1708

Abstract

Education plays a pivotal role in shaping human lives and provides a foundation for positive change. However, the lack of parental guidance in accessing education poses a challenge that needs to be addressed. Ruang Belajar Aqil, as a local education initiative, emerges as the optimal solution to enhance self-capacity through learning assistance and community empowerment. This study employs a qualitative method with a descriptive approach, aiming to understand and analyze the process of community empowerment through programs and institutional strengthening services provided by Ruang Belajar Aqil in Kampung Cerdas Ceria (KCC) Galeri Kreatif. Empowerment indicators are delineated through stages of activities, namely the Location Selection Stage, Community Empowerment Socialization Stage, Community Empowerment Stage, and Community Self-Reliance Stage, in accordance with the theoretical concept of community empowerment. This research contributes valuable insights into community empowerment efforts through Ruang Belajar Aqil, opening possibilities for improvements in the education system and empowerment of the local community.
Perumusan Strategi Bisnis pada PT SimpleFi Teknologi Indonesia (AwanTunai) dalam Menghadapi Persaingan Bisnis P2P Lending dengan Menggunakan Metode Analisis SWOT Zefania Mikha Manurung; Sonja Andarini
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1710

Abstract

Financial technology or Fintech is one of the effects of technological advances in the financial sector, and one of them is P2P Lending. P2P lending is a joint funding fintech that provides financial services to bring together lenders and borrowers online. One of the companies that is operating in this business is AwanTunai. The P2P lending business has recently grown rapidly because it is in great demand by the public to get funding needs easily and instantly. Therefore, the purpose of this study is to formulate appropriate business strategy recommendations for AwanTunai in dealing with P2P lending business competition using the SWOT analysis method. The results obtained from this research indicate that the Strength-Opportunities (SO) strategy is the dominant SWOT strategy for AwanTunai, and the recommended strategy is to maintain low administrative costs at AwanTempo to continue being the preferred choice for customers amidst the increasing interest in online lending in Indonesian society.
Penerapan Rebranding Logo dan Pemanfaatan Digital Marketing Sebagai Solusi Pengembangan UMKM Keripik Barokah Decinta Putri Ariani; Sonja Andarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1719

Abstract

MSME’s Barokah is a type of family business operating in the snack food sector which has been running for four years but there has been no significant turnover growth. The aim of this research is to determine the impact of logo rebranding and the use of digital marketing. The method used in this research is a case study with data collection through observation and interviews. Research results show that rebranding will attract consumer interest as well as provide an identity for the products that will be offered. Then, marketing using digital marketing can reach a wider market, so that more people know about this product. The implication of this research is to provide innovation related to creating a new logo as an identity for MSME Barokah products, as well as creating an Instagram for the official MSME Barokah account with the hope of increasing sales through promotion of snack products managed by MSME Barokah
Co-Authors Chelsey Monica Teo Decinta Putri Ariani Faradilla Aghnia Alifia Sindi Kurnia Sari Yanti Grace Hutasoit Zefania Mikha Manurung