Ekonomi Keuangan Syariah dan Akuntansi Pajak
Vol. 1 No. 1 (2024): Januari : Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)

Efek Pengiklanan Di Platform Media Sosial

Febriyana Putri (Unknown)
Nyoman Widhi (Unknown)

Article Info

Publish Date
21 Feb 2024

Abstract

This research aims to investigate the effects of advertising on social media platforms on consumer behavior, especially in the context of the desire to repurchase. The research method used is an online survey involving respondents who actively use social media and are often exposed to advertising on these platforms. The results of data analysis show that advertising on social media platforms has a significant impact on consumers' desire to make repeat purchases. The implications of these findings are presented to assist marketing practitioners in optimizing advertising strategies on social media platforms.

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Journal Info
Ekonomi Keuangan Syariah dan Akuntansi Pajak
Website

Abbrev

EKSAP

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance Mathematics Other

Description

Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP) merupakan jurnal yang dikhususkan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Januari, April, Juli, dan Oktober. Misi Ekonomi Keuangan ...