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All Journal Ekonomi Keuangan Syariah dan Akuntansi Pajak
Febriyana Putri
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Economics, Econometrics & Finance Mathematics Other

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Efek Pengiklanan Di Platform Media Sosial Febriyana Putri; Nyoman Widhi
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 1 No. 1 (2024): Januari : Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v1i1.6

Abstract

This research aims to investigate the effects of advertising on social media platforms on consumer behavior, especially in the context of the desire to repurchase. The research method used is an online survey involving respondents who actively use social media and are often exposed to advertising on these platforms. The results of data analysis show that advertising on social media platforms has a significant impact on consumers' desire to make repeat purchases. The implications of these findings are presented to assist marketing practitioners in optimizing advertising strategies on social media platforms.
Co-Authors Nyoman Widhi