Jurnal Ekonomi, Akuntansi dan Perpajakan
Vol. 1 No. 1 (2024): Februari : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)

Dampak Implementasi Marketing Mix Terhadap Hasil Dan Tingkat Kepuasan Pasien Yang Sedang Dirawat Di Rumah Sakit Umum

Jilva Triyanti (Unknown)
Anisa Kholifatun (Unknown)

Article Info

Publish Date
21 Feb 2024

Abstract

This study aims to explore the impact of marketing mix implementation on the results and level of satisfaction of patients being treated at a public hospital. By collecting data through questionnaires and statistical analysis, this research evaluates the relationship between marketing mix elements (product, price, promotion and distribution) with patient treatment outcomes and their level of satisfaction. The findings from this study provide valuable insights for hospitals in improving service quality and patient satisfaction.

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Journal Info
Jurnal Ekonomi, Akuntansi dan Perpajakan
Website

Abbrev

JEAP

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Februari, Mei, Agustus, November. Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) adalah untuk mendiseminasikan, mengembangkan ...