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All Journal Jurnal Ekonomi, Akuntansi dan Perpajakan
Anisa Kholifatun
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Economics, Econometrics & Finance

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Dampak Implementasi Marketing Mix Terhadap Hasil Dan Tingkat Kepuasan Pasien Yang Sedang Dirawat Di Rumah Sakit Umum Jilva Triyanti; Anisa Kholifatun
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 1 (2024): Februari : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i1.24

Abstract

This study aims to explore the impact of marketing mix implementation on the results and level of satisfaction of patients being treated at a public hospital. By collecting data through questionnaires and statistical analysis, this research evaluates the relationship between marketing mix elements (product, price, promotion and distribution) with patient treatment outcomes and their level of satisfaction. The findings from this study provide valuable insights for hospitals in improving service quality and patient satisfaction.
Co-Authors Jilva Triyanti