Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Pengaruh Lingkungan Bisnis Dan Keterampilan Kewirausahaan Terhadap Kinerja Bisnis

Muhammad Fernanda Maulana Faza (Universitas Widyatama)
Ismail Solihin (Universitas Widyatama)



Article Info

Publish Date
20 Jan 2024

Abstract

The development of MSMEs that are able to survive and develop in advancing regional and national economic levels has become an interest for the government in supporting and promoting these business actors so that they continue to contribute to improving national development. This research aims to determine the influence of the business environment and entrepreneurial skills on the business performance of MSMEs in the fashion sector of Bandung City. This research data is primary data, namely data from questionnaires distributed to respondents. The population in this study was 907 MSMEs in the fashion sector in Bandung City and a sample of 100 MSMEs was taken based on the Slovin formula calculation. The analytical method used is multiple regression analysis. The research results show that there is a positive influence of the business environment on the business performance of MSMEs, there is a positive influence of entrepreneurial skills on the business performance of MSMEs.  

Copyrights © 2024






Journal Info

Abbrev

msej

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...