Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Experiential Marketing Dengan Pendekatan Sapta Pesona Terhadap Minat Wisatawan Pantai Indah Bosowa Untuk Berkunjung Kembali

Tasrik, Tasrik (Unknown)
Budiandriani , Budiandriani (Unknown)

Article Info

Publish Date
23 Jan 2024

Abstract

Sapta Pesona (Seven Charms) strategy approach, which incorporates the seven charms of Indonesian tourism, namely safety, order, cleanliness, coolness, beauty, friendliness, and memories at Pantai Indah Bosowa Makassar, this research intends to find out how far the experiential marketing implementation conducted. By using methods surveys and observation to gather data, the research approach is quantitative and descriptive. According to the study's findings  five of the seven charms namely  security, cleanliness, coolness, beauty, and memories have all been fully implemented , but  two of them has not yet achieved fully implemented such as order and friendliness at Pantai Indah Bosowa Makassar.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...