Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Peran Customer Satisfaction Dalam Memediasi Strategi Pemasaran Online Dan Pengalaman Belanja Terhadap Repurchase Desicion

Mufidah, Rofiatul Adwiyah (Unknown)
Novie, Muhafidhah (Unknown)

Article Info

Publish Date
21 Mar 2024

Abstract

This researchaims todetermine the role’ of customer’ satisfaction in to mediating online’marketing strategies’’and’’shopping experiences’’on repurchase desires Type of quantitative research with a descriptive approach. The research sample was 72 respondents. Data collection techniques use questionnaires. The data analysis technique uses path analysis. Theresearch results show 1) online marketing strategies have a positive and;;significant influence oncustomer ‘satisfaction. 2) Online Marketing Strategy hasa positive and significant influence on Repurchase decisions. 3) Shopping experience has a’’positive and significant effect on customer satisfaction. 4) Shopping experience has a positive and significant’’effect on repurchase’’decisions. 5) Customer satisfaction’’has a positive and significant effect on repurchase’’decisions.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...