Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Effectiveness Of The Use Of Technology In The Development Of Marketing Strategies In The Company

Masruri Masruri (Universitas islam syekh yusuf tangerang)
Sutarjo Sutarjo (Universitas islam syekh yusuf tangerang)
Rahadiyan Surya (Universitas Pawyatan Daha Kediri)
Djoko Widagdo (Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta)
Muliyati Muliyati (Institut Bisnis dan Informatika Kosgoro 1957)

Article Info

Publish Date
24 Apr 2024

Abstract

In today's increasingly competitive business environment, developing Information Technology is having a major impact on the Company's ability to compete. In order for the company to be competitive, the company must continuously keep pace with the development and progress of information technology. The use of economic criteria with measures of effectiveness, efficiency and productivity is one of the advantages of the competitiveness of the company. Information technology implementations are designed to increase the effectiveness, efficiency and productivity of people and organizations to generate targeted margins with minimal risk and cost.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...