Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol. 1 No. 1 (2024): Februari : Akuntansi Pajak dan Kebijakan Ekonomi Digital (APKE)

Strategi Pemasaran Berbasis Hubungan Pada Tingkat Kepuasan Dan Tingkat Kesetiaan Pelanggan

Mohamad Sohir (Unknown)
Muti Mufaati (Unknown)

Article Info

Publish Date
21 Feb 2024

Abstract

This research aims to investigate the influence of relationship-based marketing strategies on customer satisfaction and loyalty levels. Through a quantitative analysis approach, this research examines the relationship between marketing practices that emphasize interaction and engagement with customers and their impact on customer perceptions of satisfaction and loyalty. It is hoped that the findings from this research will provide useful insights for marketing practitioners in developing more effective strategies for maintaining and increasing customer loyalty.

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Journal Info
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Website

Abbrev

APKE

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance

Description

Akuntansi Pajak dan Kebijakan Ekonomi Digital (APKE) diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Februari, Mei, Agustus, November. Akuntansi Pajak dan Kebijakan Ekonomi Digital (APKE) adalah untuk mendiseminasikan, ...