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All Journal Akuntansi Pajak dan Kebijakan Ekonomi Digital
Muti Mufaati
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Economics, Econometrics & Finance

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Strategi Pemasaran Berbasis Hubungan Pada Tingkat Kepuasan Dan Tingkat Kesetiaan Pelanggan Mohamad Sohir; Muti Mufaati
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 1 No. 1 (2024): Februari : Akuntansi Pajak dan Kebijakan Ekonomi Digital (APKE)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v1i1.14

Abstract

This research aims to investigate the influence of relationship-based marketing strategies on customer satisfaction and loyalty levels. Through a quantitative analysis approach, this research examines the relationship between marketing practices that emphasize interaction and engagement with customers and their impact on customer perceptions of satisfaction and loyalty. It is hoped that the findings from this research will provide useful insights for marketing practitioners in developing more effective strategies for maintaining and increasing customer loyalty.
Co-Authors Mohamad Sohir