Journal of Creative Student Research
Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research

Strategi Branding Akun Instagram Dari Aplikasi Bawapulang: Pendekatan Strategis Dalam Pemasaran Digital

Gadis Cantik Bunga Tunjungwangi (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Restu Ismoyo Aji (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
30 Nov 2023

Abstract

Branding strategy is an important approach used by every company to promote their brand, products, and services. The branding strategy employed by the Instagram account @bawapulang involves diverse content, such as promotional content aimed at expanding market reach. Additionally, content that includes entertainment like memes and games will foster a closer relationship between BawaPulang and its audience, further broadening its market outreach. Informative content featuring tips and tricks about business will also impact the expansion of market reach, as it won't just engage the account followers but also individuals need these tips and tricks. This journal will highlight the importance of consistent diverse content in building a brand.

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Journal Info
Journal of Creative Student Research
Website

Abbrev

jcsr

Publisher

Politeknik Pratama Purwokerto

Subject

Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

Description

Ilmu Sosial,Ilmu Ekonomi,Akuntansi,Manajemen,Kebudayaan,Pendidikan,Sejarah,Pariwisata,Gender,Humaniora,Seni Budaya Linguistik,Sastra,Filsafat,Studi Agama,Studi Media dan Komunikasi,Berbagai bidang penelitian yang ...