Neraca: Jurnal Pendidikan Ekonomi
Vol. 9 No. 2 (2024): Neraca: Jurnal Pendidikan Ekonomi

The Influence of Intensity of Social Media Use on the Consumption Behavior of Senior High School 3 Palangka Raya

Achmad Zainul Rozikin (Universitas Muhammadiyah Palangkaraya)
Nyimas Yuhanis Sartika (Universitas Negeri Yogyakarta)

Article Info

Publish Date
27 May 2024

Abstract

High school students' consumption behavior is influenced by several factors, one of which is the intensity of social media use. The aim of this research is to find out how much influence the intensity of social media use has on the consumption behavior of students at SMAN 3 Palangka Raya. Data for the two variables (intensity of social media use and consumption behavior) comes from a questionnaire filled out by students of SMAN 3 Palangka Raya. The population of this study was 1635 students, while the sample was 509 students. The sampling technique uses random sampling techniques. The results of this study indicate that consumption behavior can be influenced by the intensity of social media use.

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Journal Info
Neraca: Jurnal Pendidikan Ekonomi
Website

Abbrev

neraca

Publisher

Universitas Muhammadiyah Palangkaraya

Subject

Economics, Econometrics & Finance

Description

The publication of Neraca: Jurnal Pendidikan Ekonomi indeed participates in disseminating the results of research and review of science and technology development conducted by lecturers and researchers especially from UM Palangkaraya and other universities. This edition contains eight articles ...