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All Journal JURNAL ECONOMIA Neraca: Jurnal Pendidikan Ekonomi
Nyimas Yuhanis Sartika
Universitas Negeri Yogyakarta
Economics, Econometrics & Finance

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Self-Efficacy and Intensity of the Use of Social Media on Consumption Behavior: Case Study in the Economics Faculty of Yogyakarta State University Nyimas Yuhanis Sartika; Sugiharsono Sugiharsono
Jurnal Economia Vol 16, No 1: April 2020
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.609 KB) | DOI: 10.21831/economia.v16i1.27067

Abstract

Abstract: This study aims to examine the effect of self-efficacy and the intensity of social media use on student consumption behaviour, both partially and simultaneously. It belongs to causal associative research with a quantitative approach. The population of this study was 476 undergraduate students batch of 2016 in the Faculty of Economics, Yogyakarta State University (YSU). A sample of 217 students was selected through a proportional cluster random sampling technique. Data were collected using questionnaires that were previously tested for validity and reliability. The data analysis technique used a multiple regression.  Keywords: consumption behavior, self-efficay, intensity of the use of social media  Efikasi Diri dan Intensitas Penggunaan Media Sosial Terhadap Perilaku Konsumsi: Stadi Kasus di Fakultas Ekonomi Universitas Negeri Yogyakarta Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh efikasi diri dan intensitas penggunaan media sosial terhadap perilaku konsumsi mahasiswa, baik secara parsial maupun simultan. Penelitian ini termasuk penelitian asosiatif kausal dengan pendekatan kuantitatif. Populasi penelitian ini adalah 476 mahasiswa Strata-1 Fakultas Ekonomi Universitas Negeri Yogyakarta angkatan 2016. Adapun jumlah sampel 217 mahasiswa yang diambil dengan teknik proportional cluster random sampling. Data dikumpulkan dengan kuisioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah regresi berganda.  Kata kunci: perilaku konsumsi, efikasi diri, intensitas penggunaan media sosial
The Influence of Intensity of Social Media Use on the Consumption Behavior of Senior High School 3 Palangka Raya Achmad Zainul Rozikin; Nyimas Yuhanis Sartika
Neraca: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2024): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v9i2.5814

Abstract

High school students' consumption behavior is influenced by several factors, one of which is the intensity of social media use. The aim of this research is to find out how much influence the intensity of social media use has on the consumption behavior of students at SMAN 3 Palangka Raya. Data for the two variables (intensity of social media use and consumption behavior) comes from a questionnaire filled out by students of SMAN 3 Palangka Raya. The population of this study was 1635 students, while the sample was 509 students. The sampling technique uses random sampling techniques. The results of this study indicate that consumption behavior can be influenced by the intensity of social media use.
Co-Authors Achmad Zainul Rozikin Sugiharsono Sugiharsono