Indonesian Journal of Economic & Management Sciences (IJEMS)
Vol. 2 No. 1 (2024): February 2024

The Effect of Business Capital, Financial Literacy and Social Media Usage on The Business Performance of Micro, Small and Medium Enterprises (Case Study of MSME Actors in the Culinary Sector in Jambi City)

Jihan Fadhilah (Universitas Jambi)
Enggar Diah Puspa Arum (Universitas Jambi)
Wiralestari (Universitas Jambi)

Article Info

Publish Date
07 Mar 2024

Abstract

The aim of the study is to evaluate and analyze the effect of business capital, financial literacy and social media usage on the performance of micro, small and medium enterprises culinary sector in Jambi City. Primary data collection in this quantitative research was carried out through distributing questionnaires. The sampling technique uses Stratified Random Sampling with the Proportional Stratified Sampling method. The population and sample in this study amounted to 100 respondents who were MSME actors in the culinary sector in Jambi City. The data analysis method uses PLS with the SmartPLS 3.0 software. The findings in this research are that business capital and business performance are not correlated. Meanwhile, the variables financial literacy and social media usage have a correlation with business performance

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Journal Info
Indonesian Journal of Economic & Management Sciences (IJEMS)
Website

Abbrev

ijems

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Economic & Management Sciences (IJEMS) is a scientific journal managed by the Formosa Publisher. This journal promotes disseminating research results in all economic, management, business, accounting, law, and Finance areas. The journal includes, but is not limited to the ...