Indonesian Journal of Economic & Management Sciences (IJEMS)
Vol. 2 No. 1 (2024): February 2024

Analysis of the Effect of Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Impirical Study at Sanggar Senam Mutiara, Semarang City)

KMT Lasmiatun (Universitas Muhammadiyah Semarang)
Nabila Wijaya (Universitas Wahid Hasyim Semarang)

Article Info

Publish Date
29 Feb 2024

Abstract

The purpose of this research is to analyze and prove the influence of Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable at Sanggar Senam Mutiara in the city of Semarang. The method used is quantitative. With the research results, service quality and customer satisfaction have a significant positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction. And customer satisfaction is able to mediate the relationship between the influence of service quality variables on customer loyalty

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Journal Info
Indonesian Journal of Economic & Management Sciences (IJEMS)
Website

Abbrev

ijems

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Economic & Management Sciences (IJEMS) is a scientific journal managed by the Formosa Publisher. This journal promotes disseminating research results in all economic, management, business, accounting, law, and Finance areas. The journal includes, but is not limited to the ...