<![CDATA[This article discusses effective marketing strategies through mass media, especially digital media. The main objective of this article is to describe the importance of using mass media in an effort to maximize marketing campaigns and produce a positive impact in improving the economy of the people of Ngawun Village. The workshop conducted by the UNIROW Group 11 Community Service Program (KKN) team in Ngawun Village can be an effective means of improving the local economy. By analyzing various case studies and current trends, this article identifies the key factors to consider when designing marketing strategies through mass media. Through this approach, it is hoped that the marketing strategy developed will be more efficient and effective in reaching a wider target market and strengthening its influence in advancing the economy of Ngawun Village.]]>
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