PENG: Jurnal Ekonomi dan Manajemen
Vol. 1 No. 2 (2024): JULI 2024

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan pada UMKM Burgerax Karawang

Arziel Pramudya (Universitas Buana Perjuangan Karawang)
Sungkono (Universitas Buana Perjuangan Karawang)



Article Info

Publish Date
10 Jul 2024

Abstract

This research aims to investigate the sales quality in terms of customer sales volume of Burgeralx MSMEs in Kalralwalang. By carrying out a qualitative approach, the product data was collected through a direct survey of Burgeralx customers in the Balgali locality in Kalralwalng, with a focus on aspects such as digital marketing, sales speed, product quality, and product perception. Alkaln digital analysis is carried out using statistical techniques to determine the extent to which internal service quality contributes to customer satisfaction. The result of this research is that it can provide valuable benefits for Burgeralx MSMEs in improving the distribution strategy in implementing legal marketing in order to increase the level of customer satisfaction in preventing mutual communication at local stores in Kalralwalng.

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Journal Info

Abbrev

peng

Publisher

Subject

Economics, Econometrics & Finance

Description

Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal ...