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All Journal PENG: Jurnal Ekonomi dan Manajemen
Arziel Pramudya
Universitas Buana Perjuangan Karawang
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan pada UMKM Burgerax Karawang Arziel Pramudya; Sungkono
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): JULI 2024
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/00f68x51

Abstract

This research aims to investigate the sales quality in terms of customer sales volume of Burgeralx MSMEs in Kalralwalang. By carrying out a qualitative approach, the product data was collected through a direct survey of Burgeralx customers in the Balgali locality in Kalralwalng, with a focus on aspects such as digital marketing, sales speed, product quality, and product perception. Alkaln digital analysis is carried out using statistical techniques to determine the extent to which internal service quality contributes to customer satisfaction. The result of this research is that it can provide valuable benefits for Burgeralx MSMEs in improving the distribution strategy in implementing legal marketing in order to increase the level of customer satisfaction in preventing mutual communication at local stores in Kalralwalng.
Co-Authors Sungkono