Indonesian Journal of Business Analytics (IJBA)
Vol. 4 No. 2 (2024): April 2024

The Impact of Tabarru Contracts and Income on Customers' Decision to Choose Life Insurance at AIA Sharia Unit

Dirmawati Dirmawati (IPI Gowa)
Raodahtul Jannah (UIN Alauddin)
Sadli Sabir (IPI Gowa)
Irwan Irwan (IPI Gowa)

Article Info

Publish Date
23 Apr 2024

Abstract

This study aims to investigate the effect of tabarru contracts and income on customer decisions in choosing life insurance in AIA sharia units. The research method used is quantitative with a descriptive approach. Primary data was collected through the distribution of questionnaires, observation, and documentation, using simple random sampling techniques. The research sample consisted of 50 respondents, and data analysis was carried out using multiple linear regression and using the SPSS version 20 application. The results showed that, partially, the tabarru contract had a positive and significant influence on customer decisions in choosing life insurance at the AIA sharia unit.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...