Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 3 No. 6 (2024): June 2024

The Effect of Halal Tourism Attributes, Halal Tourism Awareness, and Social Media on Traveling Interest

Agung Budi Setiawan (Universitas Negeri Surabaya)
Clarashinta Canggih (Unknown)

Article Info

Publish Date
29 Jun 2024

Abstract

This article aims to analyze the effect of halal tourism attributes, halal tourism awareness, and social media use on travel interest. Data analysis was conducted using regression techniques to assess the relationship between the independent variables (halal tourism attributes, halal tourism awareness, and social media) with the dependent variable (travel interest) using the GSCA Pro application. The results showed that halal tourism attributes and social media usage significantly influenced travel interest. However, halal tourism awareness was not found to have a significant effect on travel interest. This suggests that, although there is an increasing awareness of halal tourism, this factor may not be the main one in influencing tourists' decision to choose a halal tourism destination.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...