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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Agung Budi Setiawan
Universitas Negeri Surabaya
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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The Effect of Halal Tourism Attributes, Halal Tourism Awareness, and Social Media on Traveling Interest Agung Budi Setiawan; Clarashinta Canggih
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9535

Abstract

This article aims to analyze the effect of halal tourism attributes, halal tourism awareness, and social media use on travel interest. Data analysis was conducted using regression techniques to assess the relationship between the independent variables (halal tourism attributes, halal tourism awareness, and social media) with the dependent variable (travel interest) using the GSCA Pro application. The results showed that halal tourism attributes and social media usage significantly influenced travel interest. However, halal tourism awareness was not found to have a significant effect on travel interest. This suggests that, although there is an increasing awareness of halal tourism, this factor may not be the main one in influencing tourists' decision to choose a halal tourism destination.
Co-Authors Clarashinta Canggih