East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 6 (2024): June 2024

Empowering Local SMes: Unveiling Mienat Indonesia's Motivations and Strategies for Global Success

Mochamad Sirodjudin (Universitas Negeri Malang)
Imam Mukhlis (Universitas Negeri Malang)
Fulgentius Danardana Murwani (Universitas Negeri Malang)

Article Info

Publish Date
02 Jul 2024

Abstract

As the backbone of the national economy, SMEs hold immense potential to expand into international markets. The government's plan to elevate SMEs from domestic to international players underscores its commitment to empowering these businesses to reach a global audience. This qualitative descriptive study aims to explore the motivations driving SMEs to enter international markets and elucidate their internationalization strategies. Employing a case study approach, we delve into the experiences of Mienat Indonesia, a plant-based stick noodle brand venturing into the global snack industry. Interview transcripts were analyzed by segmenting them into units and explicating their connections to existing literature. The findings reveal a strong entrepreneurial spirit among SMEs, characterized by an international orientation and a firm commitment to expanding their businesses overseas.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...