KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 1 (2022): Kalbisiana

Strategi Kreatif Iklan FWD pada Program Asuransi Bebas Handal di Instagram

Jocelyn Priscilla (Institut Teknologi dan Bisnis Kalbis)
Agustrijanto (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
27 Apr 2022

Abstract

FWD phenomenon issued its newest product, Bebas Handal Insurance. This Advertising has been uploaded on Instagram displays interesting advertising creativity where coffee becomes price of comparison with flat rate. The researcher was interested in researching it because she wanted to find out how the advertising creative strategy used in the FWD ad was Bebas Handal Insurance on Instagram. This research analyzes advertising creative strategy Bebas Handal Insurance on Instagram. This study uses a qualitative approach and uses the post-postivistik paradigm, where researchers see an ad formed by social phenomenon. This study also uses interviews (in depth interviews) to strengthen research. The results of the discussion showed that the advertising creative strategy undertaken by FWD was a message ad by educated, lifestyle and show superior point, where FWD showed its superiority in the form of technology and flat rate.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...