KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 1 (2022): Kalbisiana

Analisis Resepsi Ibu Rumah Tangga di KEC. Johar Baru mengenai Peran Gender dalam Sinetron Komplek Pengabdi Istri di RCTI

Andreas Cesar Silalahi (Institut Teknologi dan Bisnis Kalbis)
Heppy New Year Haloho (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
11 Jul 2022

Abstract

Gender issues in soap operas often make people feel interested in watching the soap opera. This study aims to determine the meaning of housewives kec. New johar in the soap opera Komplek Pengabdi Istri at RCTI by using three position categories, namely the position of dominant hegemony, negotiations and opposition. This study uses a qualitative approach to the type of descriptive research and encoding-decoding theory by Stuart Hall. Researchers analyzed using the Khalyak reception analysis method. The results showed that there were differences in meaning in each of the information described in the soap opera Komplek Pengabdi Istri regarding gender roles. The position on the meaning of negotiation and opposition to information about the role of the wife making a living, the exchange of successful roles and the role of the wife are more important. Dominant hegemony becomes a position of meaning that does not dominate in any information on the soap opera Komplek Pengabdi Istri.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...