KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Strategi Humas dalam Membangun Citra Pemerintah DKI Jakarta (Bansos Sembako di Kecamatan Sawah Besar, Jakarta Pusat)

Ariel Hizkia (Institut Teknologi dan Bisnis Kalbis)
Agustrijanto (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

Public relations has different strategies in shaping the image of an institution. The use of a public relations strategy was applied by the public relations officer of Sawah Besar District to help build the image of the DKI Jakarta government through the DKI Jakarta government's work program, namely social assistance for the community, especially in the Sawah Besar District area. The purpose of the study was to determine the Public Relations Strategy in Building the Image of the DKI Jakarta Government. This type of qualitative research with a descriptive approach and constructivist paradigm. Data obtained by using interviews and observations, analyzed with aspects of public relations strategy. The results of this study indicate that the Public Relations of Sawah Besar District uses operational strategies and persuasive and educative approaches to approach the community so that they can build public views on the image of the DKI Jakarta government.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...