STREAMING Business Journal
Vol. 3 No. 1 (2024): STREAMING Business Journal

Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor

Jeki Jeki (Universitas Kalbis)
Donant Alananto Iskandar (Universitas Kalbis)

Article Info

Publish Date
11 May 2024

Abstract

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.

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Journal Info
STREAMING Business Journal
Website

Abbrev

streaming

Publisher

UNIVERSITAS KALBIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus ...