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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Donant Alananto Iskandar
Universitas Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga, Store Atmosphere, Kualitas Produk, dan Pelayanan terhadap Kepuasan Pelanggan Lawless Burgerbar Kemang Alvindra Taufik Pratama; Salsa Dilla; Donant Alananto Iskandar
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 10 No. 1 (2024): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v10i1.600

Abstract

Fast food, is a food with a fast-manufacturing process. According to the Statista website, the level of Indonesian people's fast-food consumption increased in 2018 to 36.81% of the total respondents. This shows that fast food is one type of food that is favored by all people. Researchers are interested in conducting research that aims to determine the effect of price, store atmosphere, product quality, and service quality, on customer satisfaction at Lawless Burgerbar Kemang. The sample of this study used a non-probability sampling sample of 125 customers at Lawless Burgerbar Kemang. This study uses primary data through distributing questionnaires to customers of Lawless Burgerbar Kemang. The data analysis technique uses multiple linear regression analysis, f-test and t-test using SPSS version 26. The conclusion of this study is that price has a positive and significant effect on customer satisfaction. Then store atmosphere, product quality, and service have no partial significant effect on customer satisfaction. Advice that can be given by Lawless Burgerbar Kemang should be to improve the quality of their product.
Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor Jeki Jeki; Donant Alananto Iskandar
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.
Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen Sesilia Anggraini; Donant Alananto Iskandar
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.
Analisis Perbandingan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Cinema XXI Dan CGV Yehezkiel Zona Agustinus Sijabat; Donant Alananto Iskandar
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

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Abstract

The purpose of this study aims to investigate and compare prices and service quality on customer satisfaction of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. This study uses a quantitative approach with a survey method by collecting data using a questionnaire distributed to consumers of XXI Cinemas and CGV Cinemas in the DKI Jakarta province. The research sample consisted of 60 respondents to Cinema XXI and 60 respondents to Cinema CGV. The results of this study indicate that the better the service quality, the more satisfied consumers will be. The results of this study can be a reference for companies that manage XXI Cinemas and CGV Cinemas to continuously improve service quality and apply prices according to the benefits that consumers get. This is expected to increase consumer satisfaction in both cinemas.
Co-Authors Alvindra Taufik Pratama Jeki Jeki Salsa Dilla Sesilia Anggraini Yehezkiel Zona Agustinus Sijabat