KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Penggunaan Media Sosial Instagram sebagai Eksistensi Diri Bagi Generasi Z di DKI Jakarta

Novianti Tanjaya (Institut Teknologi dan Bisnis Kalbis)
Agustrijanto (Institut Teknologi dan Bisnis Kalbis)



Article Info

Publish Date
03 Oct 2022

Abstract

Era of globalization continues to grow. Along with the rapid development of the era, the use of the internet is more towards social networks which are now called social media. Social Media is an application that allows users to create and connect in social networks. Social media can make it easier for anyone to publish activities on social media. Instagram the most popular social media. Social media is used to fulfill self-needs and seek a self-existence for generation Z. Generation Z cannot be separated from the development of internet technology. The purpose of this study is to find out how to use Instagram as a means of self-existence for Generation Z. The research method used is a qualitative research method and uses the constructivism paradigm. Collecting data using the interview method. The results of the research are that Generation Z uses Instagram to exist, entertainment, business opportunities, forming self-image, fulfilling personal needs and spiritual needs for themselves.

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Journal Info

Abbrev

kalbisiana

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...