KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Iklan Shopee Big Sale di Youtube dan Promosi Penjualan Terhadap Minat Beli Para Pengguna Shopee di DKI Jakarta

Adellia Jati Pangestika (Institut Teknologi dan Bisnis Kalbis)
Harry Sardjono (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to determine how much influence advertising and sales promotions have on buying interest of Shopee users in DKI Jakarta. This research is a quantitative study using the SPSS Statistics 25 program with a total sample of 120 respondents who live in the DKI Jakarta area who know and use the Shopee application using nonprobability sampling and purposive sampling techniques. The results of this study indicate that advertising and sales promotions affect buying interest. The benefits of this research for Shopee companies are as input or evaluation materials to continue to improve and develop advertising and sales promotions so that Shopee can compete with other competitors.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...