KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Brand Awareness dan Social Media Marketing Terhadap Minat Beli pada Es Teh Indonesia di Jakarta

Dania Nadhira (Institut Teknologi dan Bisnis Kalbis)
Donant Alananto Iskandar (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

This articel talks about the influence of brand awareness and social media marketing on buying interest in es teh indonesia, Jakarta. There are three variables in this study, namely brand awareness, social media marketing as the independent variable and purchase intention as the dependent variable. Then the object of this research is Es Teh Indonesia. This research is a quantitative research using google form as a tool to distribute questionnaires and SPSS 22 as a tool to calculate data with a sample of 150 respondents who are domiciled in DKI Jakarta, using non- probability sampling and purposive sampling techniques. The results of this study indicate that brand awareness and social media marketing affects buying interest in Es Teh Indonesia.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...