KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Harga dan Customer Review Terhadap Minat Beli Produk Mascara Maybelline pada Pengguna Shopee Mall Indonesia

Putri Ayu Agustien (Institut Teknologi dan Bisnis Kalbis)
Donant Alananto Iskandar (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This study describes the effect of price and customer reviews on the purchase intention of Maybelline mascara products among Shopee Mall Indonesia users in Jakarta. This study uses a quantitative method by distributing questionnaires with Google formto 152 respondents which is then processed using the SPSS version 13.0 program using a saturated sampling technique to take sample data. The results of the hypothesis test (ttest) thatthe price does not have a positive effect on buying interest with a t count value of 1.558 <ttable of 1.976. the results of the hypothesis test (ttest) thatcustomer reviews have a positive effect on buying interest with a t-count value of 9.425 > t-table 1.976.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...