KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Media Sosial Influencer Terhadap Minat Beli Konsumen Melalui Promosi Produk Kosmetik di Jakarta

Dwi Puji Astuti (Institut Teknologi dan Bisnis Kalbis)
Donant Alananto Iskandar (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This study aims to determine how much influence of influencer social media on consumer buying interest through the promotion of Emina cosmetic. This research is a quantitative program with a sample of 150 respondent, who live in Jakarta and Bekasi, who have used Emina cosmetic product using nonprobability sampling and purposive sampling techniques. The results of this study indicate that the direct effect is greater than the indirect effect, because the influence of influencer social media is greater than promotion. The benefit of this research for Emina cosmetic is to increase consumer buying interest through promotion by influencer social media.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...