KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Brand Image dan Perceived Value Terhadap Keputusan Pembelian dalam Berlangganan Layanan Netflix

Rani Haryanti (Institut Teknologi dan Bisnis Kalbis)
Donant Alananto Iskandar (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

The research aims to determine how much effect brand image and perceived value of purchase decision on subscribing Netflix service. The research is a quantitative and use SPSS ver. 13 program with a total sample is 101 respondents who are Students from Kalbis Institute. The rea\search is using probability sampling and purposive sampling technics. The results of this research is brand image and perceived value effected to purchase decision. The benefits from this research as input evaluation and consider to keep brand im age and perceived value of Netflix strategic to compete with other competitor’s.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...