KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Bakmi Kepiting Ahok 36 Kelapa Gading

Christian Halim (Institut Teknologi dan Bisnis Kalbis)
Donant Alananto Iskandar (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

The purpose of This study aims to determine the effect of product quality and service quality on consumer satisfaction Bakmi Kepiting Ahok 36 Kelapa Gading. This study uses a quantitative approach. Data was collected by distributing questionnaires using a Likert scale to measure each statement. Samples were taken as many as 105 respondents using purposive sampling technique from Bakmi Kepiting Ahok 36 Kelapa Gading. This research uses validity test, reliability test, classic assumption test, multiple linear regression and hypothesis test with the help of SPSS 23 program. The results show that product quality affects customer satisfaction, service quality affects customer satisfaction and simultaneously product quality and service quality influence on consumer satisfaction at Bakmi Kepiting Ahok 36 Kelapa Gading.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...