Green Inflation: International Journal of Management And Strategic Business Leadership
Vol. 1 No. 2 (2024): May

Exploring Industry Service Café Challenges: An Application of the SERVQUAL Method

Rizqa Noviana Putri (Unknown)
Airlangga Kaivalya (Unknown)
Sari Suswati (Unknown)

Article Info

Publish Date
23 Apr 2024

Abstract

This study investigates the challenges faced by service cafés within the industry, employing the SERVQUAL method to assess and understand customer perceptions and expectations. By utilizing SERVQUAL, which examines service quality across dimensions such as reliability, assurance, tangibles, empathy, and responsiveness, this research aims to identify areas of improvement and strategic interventions. Through surveys, interviews, and observational data, the study provides insights into the root causes of problems within service cafés and offers recommendations for enhancing customer satisfaction and loyalty.

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Journal Info
Green Inflation: International Journal of Management And Strategic Business Leadership
Website

Abbrev

GreenInflation

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...