JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Vol. 1 No. 3 (2024): September

Studi Empiris: Pengaruh Kualitas Layanan Terhadap Loyalitas Anggota KSPPS Mitra Mandiri

Rika Hasanah (Universitas Duta Bangsa Surakarta)
Indra Hastuti (Universitas Duta Bangsa Surakarta)
Agus Suyatno (Universitas Duta Bangsa Surakarta)

Article Info

Publish Date
02 Aug 2024

Abstract

This research aims to find out whether service quality, trust and promotions influence member loyalty. The type of data in this research is quantitative in the form of a questionnaire and analyzed using the SPSS 26 program. The respondents for this research were 98 cooperative members. In research during the observation period it shows a normal distribution. Based on the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, no deviations were found from the basic assumptions, in other words the data used met the requirements for using the multiple linear regression equation model. The research results show that the variables of service quality, trust and promotion have a significant and simultaneous positive effect on the member loyalty variable.

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Journal Info
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Website

Abbrev

jaem

Publisher

CV Kampus Akademik Publising

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL AKADEMIK EKONOMI DAN MANAJEMEN (JAEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...