Jurnal Indonesia Sosial Teknologi
Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi

Persuasive Communication Content Analysis To Create Impulse Buying During Live Shopee: Local Business Perspectives

Natalia Sari Pujiastuti (Universitas Semarang, Indonesia)
Sinta Pramucitra (Universitas Semarang, Indonesia)
Tika Ristia Djaya (Universitas Semarang, Indonesia)

Article Info

Publish Date
25 Oct 2023

Abstract

This research aims to analyse the persuasive communication content utilised by local entrepreneurs to generate impulse buying during Shopee Live sessions. Involving the perspective of local business operators, the study will identify the most effective persuasive communication strategies in prompting consumers to make impulsive purchases, particularly within e-commerce platforms like Shopee. By comprehending the dynamics of persuasive communication, this research can offer valuable insights to local entrepreneurs in enhancing the allure and effectiveness of their sales campaigns during Shopee Live sessions, thereby maximising sales potential and sustaining their businesses.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...