Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Vol 7 No 3 (2023): Edisi September - Desember 2023

ANALYSIS OF CONTINUE USAGE INTENTION OF BLU BCA DIGITAL IN JAKARTA

Halim, Jonathan Saputra (Unknown)
Iddo Daely, Axel Try (Unknown)
Trubus Andy Hartono, Samuel Septian (Unknown)

Article Info

Publish Date
01 Dec 2023

Abstract

Blu BCA is one of an example of Digital Banking service owned by PT BCA Digital, which was developed to make it easier for customers to make financial transactions online. This study integrates perceived risk and perceived usefulness into UTAUT theoretical model to address this gap by using empirical research used a non-probability sampling method. A total of 200 respondents from user Blu BCA where they have used Blu BCA for at least 3 months. The study reveals that Social Influences, Facilitating Condition, and Perceived Usefulness influences Continuous Usage Intention whereas Perceived Risk is not influences Continuous Usage Intention

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Journal Info
Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Website

Abbrev

mea

Publisher

SEKOLAH TINGGI ILMU EKONOMI MUHAMMADIYAH BANDUNG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen, Ekonomi dan Akuntansi (MEA) Diterbitkan oleh Lembaga Penelitian & Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (STIE) Muhammadiyah Bandung dimaksudkan sebagai media informasi dan forum pengkajian bidang ilmu Akuntansi, Manajemen, Bisnis dan Ekonomi. Jurnal ini berisikan ...