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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Iddo Daely, Axel Try
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYSIS OF CONTINUE USAGE INTENTION OF BLU BCA DIGITAL IN JAKARTA Halim, Jonathan Saputra; Iddo Daely, Axel Try; Trubus Andy Hartono, Samuel Septian
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3325

Abstract

Blu BCA is one of an example of Digital Banking service owned by PT BCA Digital, which was developed to make it easier for customers to make financial transactions online. This study integrates perceived risk and perceived usefulness into UTAUT theoretical model to address this gap by using empirical research used a non-probability sampling method. A total of 200 respondents from user Blu BCA where they have used Blu BCA for at least 3 months. The study reveals that Social Influences, Facilitating Condition, and Perceived Usefulness influences Continuous Usage Intention whereas Perceived Risk is not influences Continuous Usage Intention
Co-Authors Halim, Jonathan Saputra Trubus Andy Hartono, Samuel Septian