Jurnal Abdimas Peradaban
Vol. 3 No. 1 (2022): Jurnal Abdimas Peradaban

Implementation of the SERVQUAL Method in Service Quality to Increase Student Satisfaction and Loyalty in Tutoring

Indriana Damaianti (Universitas Insan Cendekia Mandiri, Bandung)
Wiara Sanchia Grafita Ryana Devi (Universitas Insan Cendekia Mandiri, Bandung)
Fitri Dewi Afiany (Universitas Insan Cendekia Mandiri, Bandung)
Fenny Noor Salam (Universitas Insan Cendekia Mandiri, Bandung)
Rifni Nurrahmi (Universitas Insan Cendekia Mandiri, Bandung)

Article Info

Publish Date
04 Jan 2022

Abstract

The rapid development in the industrial world causes the importance of a company to provide good service to its customers so that customers will feel satisfied and become loyal to the company. This also applies to companies engaged in tutoring services. Improving service quality can be implemented by implementing the SERVQUAL method to increase satisfaction and loyalty for tutoring students. This research will use qualitative methods with data from previous studies. The research concludes how the implementation of the SERVQUAL method in the service delivery process produces satisfaction for customers or students. This customer satisfaction will then continue to be maintained, leading to loyalty, and customers will not go to other competitors.

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Journal Info
Jurnal Abdimas Peradaban
Website

Abbrev

peradaban

Publisher

Global Writing Academica Researching and Publishing

Subject

Social Sciences

Description

Jurnal Abdimas Peradaban (JAP) diterbitkan oleh Lembaga Pendampingan dan Konsultasi Karya Ilmiah GoAcademica Research & Publishing adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas abdimas peradaban dan penelitian ...